/44% of Marketers Say They Have a “Basic” Level of Audience Management Maturity, New Merkle Study Finds

44% of Marketers Say They Have a “Basic” Level of Audience Management Maturity, New Merkle Study Finds


New report features original research on audience sourcing and management among enterprise marketers COLUMBIA, Md. — Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, has released the State of Audience Management Maturity Report in collaboration with MarTech Advisor. The report features original research and insights into the predominant tools used today for audience sourcing and management. […]

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