/C3 Metrics Receives MRC Accreditation for Display Ad Viewability Measurement

C3 Metrics Receives MRC Accreditation for Display Ad Viewability Measurement


PORTSMOUTH, N.H. — C3 Metrics announced that the Media Rating Council (MRC) has granted it accreditation for measurement of Desktop and Mobile Web Display Ad Viewable Impressions and related viewability metrics. “The path to accreditation is arduous and consists of a rigorous audit and a thorough evaluation of an organization’s approach and the execution of […]

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