/DaviesMoore Rebrands to 116 & West: A Moore | Lodge Company

DaviesMoore Rebrands to 116 & West: A Moore | Lodge Company


With roots relationship again to 1953, and more than a decade since their last big splash, DaviesMoore is evolving once more.

DaviesMoore is now 116 & West: A Moore | Lodge Company.

Possession of the unbiased company stays the identical and is mirrored within the new title.

“The impetus of rebranding the agency was to focus on the contributions of our long-time companion and COO, Carolyn Lodge,” mentioned Edward Moore, CEO and founding companion. “Moreover, we felt we might higher place our company as what it has grown into: an company with regional and nationwide shoppers all through the western United States.”

With roots because the oldest promoting company in Idaho, 116 & West will proceed to offer built-in advertising providers to firms with native, regional, and nationwide footprints. “Now we have our most proficient workforce in 20 years,” mentioned Lodge, “and this new model is a mirrored image of their imaginative and prescient and the way forward for our enterprise.”

The title “116 & West” is a direct indication of the company’s location: the 116th line of longitude. However the title additionally illustrates the company’s path and enterprise vertical. 116 & West goals to be a premier company alternative for firms from the Rocky Mountains to the Pacific coast.

The decision to time the rebrand alongside the new year was purposeful. The company wished to align their new identification and enterprise targets with the cultural angle of latest beginnings. The yr 2020 additionally marks the tenth anniversary of Lodge’s partnership within the agency.

Be taught extra in regards to the transition and new identification at www.116andwest.com.

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