Possession of the unbiased company stays the identical and is mirrored within the new title.
“The impetus of rebranding the agency was to focus on the contributions of our long-time companion and COO, Carolyn Lodge,” mentioned Edward Moore, CEO and founding companion. “Moreover, we felt we might higher place our company as what it has grown into: an company with regional and nationwide shoppers all through the western United States.”
With roots because the oldest promoting company in Idaho, 116 & West will proceed to offer built-in advertising providers to firms with native, regional, and nationwide footprints. “Now we have our most proficient workforce in 20 years,” mentioned Lodge, “and this new model is a mirrored image of their imaginative and prescient and the way forward for our enterprise.”
The title “116 & West” is a direct indication of the company’s location: the 116th line of longitude. However the title additionally illustrates the company’s path and enterprise vertical. 116 & West goals to be a premier company alternative for firms from the Rocky Mountains to the Pacific coast.