/DaviesMoore Rebrands to 116 & West: A Moore | Lodge Company

DaviesMoore Rebrands to 116 & West: A Moore | Lodge Company


With roots courting again to 1953, and more than a decade since their last big splash, DaviesMoore is evolving once more.

DaviesMoore is now 116 & West: A Moore | Lodge Company.

Possession of the unbiased company stays the identical and is mirrored within the new title.

“The impetus of rebranding the agency was to spotlight the contributions of our long-time accomplice and COO, Carolyn Lodge,” mentioned Edward Moore, CEO and founding accomplice. “Moreover, we felt we might higher place our company as what it has grown into: an company with regional and nationwide purchasers all through the western United States.”

With roots because the oldest promoting company in Idaho, 116 & West will proceed to supply built-in advertising providers to firms with native, regional, and nationwide footprints. “We’ve got our most gifted crew in 20 years,” mentioned Lodge, “and this new model is a mirrored image of their imaginative and prescient and the way forward for our enterprise.”

The title “116 & West” is a direct indication of the company’s location: the 116th line of longitude. However the title additionally illustrates the company’s course and enterprise vertical. 116 & West goals to be a premier company alternative for firms from the Rocky Mountains to the Pacific coast.

The decision to time the rebrand alongside the new year was purposeful. The company needed to align their new id and enterprise objectives with the cultural perspective of recent beginnings. The 12 months 2020 additionally marks the tenth anniversary of Lodge’s partnership within the agency.

Study extra in regards to the transition and new id at www.116andwest.com.

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