Head & Shoulders unveils its Take It Up To 100 campaign
Patrick Mahomes and Troy Polamalu Are Again with Head & Shoulders to Take It As much as 100
Head & Shoulders, the official shampoo of the Nationwide Soccer League (NFL) for over ten years, is bringing Patrick Mahomes and Troy Polamalu collectively as soon as once more.
Final season, Patrick and Troy joined Head & Shoulders in a heated debate about what’s extra important for achievement – a high-powered offence or a robust defence – whether or not they’re enjoying the sport on the sphere or preventing flakes within the bathe. This yr, the dynamic duo is again and so they’re taking it as much as 100 on behalf of the model’s new Take It Up To 100 Marketing campaign.
Patrick and Troy have completed so much this final yr, with Patrick taking his play (and flake-free hair) to 100 because the Kansas Metropolis Chiefs quarterback and Tremendous Bowl MVP, while legendary veteran security Troy obtained to 100 by getting inducted into the Professional Soccer Corridor of Fame.
Within the brand’s newest marketing campaign, Patrick and Troy go to absurd lengths to attempt to one-up one another relating to taking it as much as 100, whether or not it’s being 100% invested on the sphere, answering 100% of mother’s cellphone calls, catching 100% of youngsters who fall off their bikes or having 100% dandruff safety due to Head & Shoulders.
“I’ve at all times taken it as much as 100 with every little thing in my life – from soccer to my grades in class to my 100% flake-free hair and scalp,” shares Patrick. Troy agrees and provides that “the marketing campaign has such a fantastic message to encourage everybody to at all times give every little thing 100% it doesn’t matter what.”
Head & Shoulders’ 100% dandruff safety provides you nice hair, and the Patrick and Troy-like confidence to take every little thing as much as 100. To learn the way else Patrick and Troy are taking it as much as 100 this season, watch this yr’s industrial and keep tuned on Head & Shoulders’ Twitter (@HeadShoulders) to see how the marketing campaign unfolds.