Head & Shoulders unveils its Take It Up To 100 campaign
Patrick Mahomes and Troy Polamalu Are Again with Head & Shoulders to Take It As much as 100
Head & Shoulders, the official shampoo of the Nationwide Soccer League (NFL) for over ten years, is bringing Patrick Mahomes and Troy Polamalu collectively as soon as once more.
Final season, Patrick and Troy joined Head & Shoulders in a heated debate about what’s extra crucial for fulfillment – a high-powered offence or a robust defence – whether or not they’re taking part in the sport on the sector or combating flakes within the bathe. This yr, the dynamic duo is again and so they’re taking it as much as 100 on behalf of the model’s new Take It Up To 100 Marketing campaign.
Patrick and Troy have achieved lots this final yr, with Patrick taking his play (and flake-free hair) to 100 because the Kansas Metropolis Chiefs quarterback and Tremendous Bowl MVP, while legendary veteran security Troy bought to 100 by getting inducted into the Professional Soccer Corridor of Fame.
Within the brand’s newest marketing campaign, Patrick and Troy go to absurd lengths to attempt to one-up one another in relation to taking it as much as 100, whether or not it’s being 100% invested on the sector, answering 100% of mother’s cellphone calls, catching 100% of youngsters who fall off their bikes or having 100% dandruff safety due to Head & Shoulders.
“I’ve at all times taken it as much as 100 with all the pieces in my life – from soccer to my grades in class to my 100% flake-free hair and scalp,” shares Patrick. Troy agrees and provides that “the marketing campaign has such a terrific message to encourage everybody to at all times give all the pieces 100% it doesn’t matter what.”
Head & Shoulders’ 100% dandruff safety provides you nice hair, and the Patrick and Troy-like confidence to take all the pieces as much as 100. To learn the way else Patrick and Troy are taking it as much as 100 this season, watch this yr’s business and keep tuned on Head & Shoulders’ Twitter (@HeadShoulders) to see how the marketing campaign unfolds.