Head & Shoulders unveils its Take It Up To 100 campaign
Patrick Mahomes and Troy Polamalu Are Again with Head & Shoulders to Take It As much as 100
Head & Shoulders, the official shampoo of the Nationwide Soccer League (NFL) for over ten years, is bringing Patrick Mahomes and Troy Polamalu collectively as soon as once more.
Final season, Patrick and Troy joined Head & Shoulders in a heated debate about what’s extra important for achievement – a high-powered offence or a powerful defence – whether or not they’re taking part in the sport on the sphere or combating flakes within the bathe. This yr, the dynamic duo is again they usually’re taking it as much as 100 on behalf of the model’s new Take It Up To 100 Marketing campaign.
Patrick and Troy have completed so much this final yr, with Patrick taking his play (and flake-free hair) to 100 because the Kansas Metropolis Chiefs quarterback and Tremendous Bowl MVP, while legendary veteran security Troy obtained to 100 by getting inducted into the Professional Soccer Corridor of Fame.
Within the brand’s newest marketing campaign, Patrick and Troy go to absurd lengths to attempt to one-up one another relating to taking it as much as 100, whether or not it’s being 100% invested on the sphere, answering 100% of mother’s telephone calls, catching 100% of children who fall off their bikes or having 100% dandruff safety because of Head & Shoulders.
“I’ve all the time taken it as much as 100 with the whole lot in my life – from soccer to my grades at school to my 100% flake-free hair and scalp,” shares Patrick. Troy agrees and provides that “the marketing campaign has such an amazing message to encourage everybody to all the time give the whole lot 100% it doesn’t matter what.”
Head & Shoulders’ 100% dandruff safety offers you nice hair, and the Patrick and Troy-like confidence to take the whole lot as much as 100. To learn how else Patrick and Troy are taking it as much as 100 this season, watch this yr’s business and keep tuned on Head & Shoulders’ Twitter (@HeadShoulders) to see how the marketing campaign unfolds.