/Nike ‘You can’t stop us’, Barilla ‘Rooftop match’ & more: 30+ creative ads of 2020: Part 2 of 3

Nike ‘You can’t stop us’, Barilla ‘Rooftop match’ & more: 30+ creative ads of 2020: Part 2 of 3


It’s that point of the 12 months when ‘better of’ lists are made. I’ve got down to share my picks of prime inventive advertisements of 2020. The first part of the list includes ads from Burger King, WhatsApp and extra. Right here’s the 2nd instalment of the listing:

Nike: you’ll be able to’t cease us

In widespread tradition, substance is all the time most popular over model. A well-designed journal might assist in breaking the litter in information stands (it was a factor) however finally it’s the high quality of the content material which is able to guarantee loyalty among the many supposed audience. Equally, a poorly scripted however slickly produced film might not win on the field workplace. In promoting too, it’s all the time the central concept which issues. Nevertheless, nice execution is more likely to raise the thought up and make it much more endearing. The ‘You possibly can’t cease us’ advert from Nike is a triumph of execution. As many others have identified, the advert is an modifying marvel. Apparently, 4,000 sports activities motion sequences have been researched and 72 of them have been chosen to be mixed into 36 split-screen moments. By the way the director, Oscar Hudson was additionally the one behind the famous commercial for Apple AirPods titled, ‘Bounce’.

Company: W+Okay. It was a part of my compilation from August 2020.

Barilla: Rooftop Match

Manufacturers staging ‘stunts’ the place a buyer is stunned by fulfilling a want shouldn’t be new. In August this 12 months, Barilla acquired Roger Federer to fulfill a few younger ladies whose video of taking part in rooftop tennis throughout the lockdown went viral. It was pure pleasure to see the grins on the face of the 2 protagonists and the initiative was a welcome break from the dangerous information throughout at the moment. Though the model shouldn’t be straight related to the game, an off-the-cuff meal after the match introduced within the model connection subtly.

Company: We Are Social

Honda Civic: really feel extra

Right here’s one other instance of concept and execution coming collectively. The low driving place of the Honda Civic is offered as ‘nearer to the highway, extra you’re feeling’. However with out the execution excellence and the director’s imaginative and prescient the thought wouldn’t have come alive.

Company: W+Okay, London

Chicken Mind Power: mind farts

Power drinks herald associations of excessive adrenaline, montage of sports activities visuals. Chicken Mind’s (specifically formulated to boost cognitive operate, enhance focus and enhance motivation) irreverent humour is a clutter-breaker.

Company: HellHorse. This was a part of my weekly compilation from July 2020.

Thai Well being Promotion: Changing Alcohol Bottle

As I discussed in an earlier post, promoting from Thailand is exclusive in some ways. To fight the ills of alcohol dependancy, the involved companies have taken a humorous route. Whereas the primary one spoke basically phrases a brand new set advertisements spotlight the choices of what may be performed productively if one kicks the behavior.

Company: Leo Burnett



iPhone: Shot on iPhone by Academy Award® Winner Damien Chazelle

Apple has adopted a easy ‘present and inform’ method to showcase the digital camera prowess of the iPhone. The ‘shot on iPhone’ marketing campaign merely put up jaw droppingly good pictures as proof as a substitute of itemizing the tech specs. In a movie to showcase vertical movies, as a substitute of placing collectively a montage of visuals, the movie is held collectively by a narrative of traditional movie genres being framed in another way. The 9-minute movie is director by Academy Award-winning Damien Chazelle

Company: TBWA Media Arts Lab

GoJek: the circulation

Supply providers are widespread in city centres now. The logistics of such companies should be complicated counting on expertise and design to make all of it work. GoJek is a vastly widespread service in South East Asia. An anthem movie brings alive the inventive concept ‘life simply flows’, with some thoughts bending digital camera and graphics.

Company: Forsman & Bodenfors, Singapore

Setapp: Don’t Get Sidetracked

Humour is probably an under-explored route in promoting. Admittedly, not all classes, causes or targets perhaps be served nicely by making the advert humorous.  Setapp is a subscription primarily based service which gives a curated set of cross-platform apps geared toward serving to customers resolve particular activity. The apps embrace categories such as Productiveness, Upkeep, Mac Hacks and so forth. A brand new marketing campaign distills the advantage of a choose few apps curated for particular duties, as an antidote for getting sidetracked.  The plots are exaggerated however assist in engagement and driving residence the purpose in regards to the perils of being distracted.

Company: Droga5, London

Kruger: unapologetically human

Within the west, bathroom paper and tissues class is an enormous one not simply when it comes to dimension however promoting efforts & spends too. Kruger, a Canadian producer of tissue manufacturers makes a compelling proposition: being human is messy and that’s OK – Kruger’s vary can be there to scrub up issues. The class promoting has seen plenty of cliches to cue softness – puppies, infants and so forth. It’s nice to see an actual, relatable interpretation of the product use in a ‘grasp promoting’ format for the vary.

Company: Broken Heart Love Affair

Asian Paints Shyne

‘Appears to be like deceptively costly’ is a superb proposition for mid-priced manufacturers. For individuals who don’t perceive Hindi, which brings alive the thought via the eyes of a naughty child who’s within the behavior of mendacity about his father’s ‘wealth’ which makes it simple for him to afford Shyne, variant from Asian Paints.

Company: Ogilvy

Which one was your favorite? Do share your views. Half three of this collection arising quickly.

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