Being able to advertise your product as “Made in the USA” can be a key advantage to marketers and is an attribute that is important to many consumers. Aware of this, the FTC has been…

Regarding advertising and creativity, I’m exceptional at three things: copywriting, creating big ideas and presenting them. Even my detractors, bless them all, would grant me that. If pressed they might also tell you I’m efficient…

Crazy good… Nothing suits me more than writing a good manifesto! I know I am not alone. Most copywriters get off on writing manifestos. At least they’d better. Writing such documents is at the heart…

Left side of my reef, featuring the big Sailfin tang I call “Moose” I maintain a 180-gallon reef aquarium in my home. Try to anyway. The coral reef is the most complex, delicate and beautiful…

After 30 years of serving the Tampa Bay area, local quick-service restaurant chain Salem’s Gyros & More was ready to evolve their brand into something fresh, eye-catching, and altogether new. Salem’s enlisted Schifino Lee for…