The Coffee Bean & Tea Leaf launches its latest digital ad campaign
The Espresso Bean & Tea Leaf celebrates the beloved latte by ditching the bitter and selecting the higher
Life has been a bit bitter this previous yr, however issues are about to get higher. The Espresso Bean & Tea Leafbrand, one of many world’s main roasters and retailers of speciality espresso and tea has launched its latest digital advert marketing campaign that highlights their Café Latte – the silky, clean latte that’s merely higher, not bitter.
By way of social listening efforts, the model discovered espresso shoppers touting the model as higher, with competitor’s espresso being seen as bitter. This perception led to the Ditch the Bitter. Select the Higher. marketing campaign.
The digital adverts present the unavoidable visceral response to ingesting a bitter latte that everybody has skilled. This marketing campaign seems to underscore the issue and provide a greater, not bitter different.
“We’re extraordinarily obsessed with our espresso and need to rejoice certainly one of our longest-standing drinks and traditions – the latte,” mentioned Jay Isais, Vice President, espresso, The Espresso Bean & Tea Leaf model.
“Our new advert marketing campaign goals to point out how The Espresso Bean & Tea Leaf makes use of the best Arabica coffees for our Espresso Roast Mix to craft a wonderfully balanced silky, clean latte with that distinct sweeter, lighter and friendlier espresso style that our company crave and luxuriate in.”
Constituted of the best 100 per cent Arabica espresso beans from 5 premier rising areas, every bean sort within the model’s signature Espresso Roast Mix is roasted individually to its peak flavour, then blended collectively to create the sleek, balanced flavour profile that produces a greater flavour latte.
While some within the trade mass roast beans from totally different origins to serve hundreds of thousands of lattes every day, The Espresso Bean & Tea Leaf philosophy and meticulous technique are to stop the over-roasted and charred, burnt style that’s infamous with different espresso opponents.