The Coffee Bean & Tea Leaf launches its latest digital ad campaign
The Espresso Bean & Tea Leaf celebrates the beloved latte by ditching the bitter and selecting the higher
Life has been a bit bitter this previous 12 months, however issues are about to get higher. The Espresso Bean & Tea Leafbrand, one of many world’s main roasters and retailers of speciality espresso and tea has launched its latest digital advert marketing campaign that highlights their Café Latte – the silky, easy latte that’s merely higher, not bitter.
Via social listening efforts, the model discovered espresso customers touting the model as higher, with competitor’s espresso being seen as bitter. This perception led to the Ditch the Bitter. Select the Higher. marketing campaign.
The digital adverts present the unavoidable visceral response to ingesting a bitter latte that everybody has skilled. This marketing campaign seems to be to underscore the issue and provide a greater, not bitter different.
“We’re extraordinarily captivated with our espresso and wish to have a good time one in every of our longest-standing drinks and traditions – the latte,” mentioned Jay Isais, Vice President, espresso, The Espresso Bean & Tea Leaf model.
“Our new advert marketing campaign goals to indicate how The Espresso Bean & Tea Leaf makes use of the best Arabica coffees for our Espresso Roast Mix to craft a wonderfully balanced silky, easy latte with that distinct sweeter, lighter and friendlier espresso style that our friends crave and luxuriate in.”
Constructed from the best 100 per cent Arabica espresso beans from 5 premier rising areas, every bean kind within the model’s signature Espresso Roast Mix is roasted individually to its peak flavour, then blended collectively to create the graceful, balanced flavour profile that produces a greater flavour latte.
While some within the business mass roast beans from completely different origins to serve tens of millions of lattes every day, The Espresso Bean & Tea Leaf philosophy and meticulous technique are to forestall the over-roasted and charred, burnt style that’s infamous with different espresso opponents.