The secrets to creating a mobile-first, responsive website An interview with Matt Kannenberg, ACD Schifino Lee. We’re sitting in a dimly lit corner office, post-its randomly stuck around his desk with illegible scribbles. A photo strip…

Marvel’s got the Avengers but at Schifino Lee, we’ve got a team of fantastic interns who have always been up for a challenge. With their powers ranging from creativity to strategy to account service, they’ve…

A strategically executed campaign attracts Florida’s innovation community When Synapse came to Schifino Lee for help building awareness and interest in their annual two-day innovation event, the bar was already set pretty high. With 400…

With the needs and demands of the market changing consistently, it has become important for the marketers and businesses to keep pace with the current trends of marketing in order to stay relevant and keep…

What is the Golden Ratio? The Golden Ratio— also known as Golden Mean, Golden Section, Fibonacci, Phi, or Divine Proportion— is the observation a geometrical proportion found all throughout the natural world and universe. This ratio…

Social media can be a scary arena to enter into. There is a fear that by bringing your company into the public eye you are inviting negative attention and bad publicity. Although this type of…

Geofencing

​If you’ve ever received a promotional offer on your phone from a business while you were in their store, you’ve experienced geofencing.  Geofencing is one of the few ways that brands can use location-based marketing to…